Arro
CMT Group• Native Apps
Creating a modern mobile experience for NYC’s taxi industry
Faced with increasing competition, the taxi industry needed to stay current by providing modern, reliable, and user-friendly experiences while still adhering to city regulations. We partnered with CMT Group on Arro—a suite of mobile and desktop apps that serve passengers, cab drivers, and dispatch—enabling easy e-hailing, taxi pairing, and payment processing.
Passenger App
By analyzing customer feedback, we were able to discern that a large differentiator of the taxi industry over other ride-share services was the convenience of being able to hop into any available taxi and go. We capitalized on this niche by designing a simple pair-and-pay feature, so passengers with an Arro account could easily sync with any taxi and pay for a ride through their phone.
Our client also needed a modern E-Hailing experience to stay competitive in the ride-sharing space, so we designed a custom E-Hailing UI experience that leveraged Arro’s new Price Engine system. This enabled passengers to see their total fare (in some cases accurate to the exact penny) before committing to a ride.
Driver App
An app for taxi drivers was developed in tandem with the passenger app. A driver app was created for iOS and Android devices, as well as integrated taxi hardware and TomToms. The driver app enabled drivers to respond to e-hails and included business intelligence tools to help drivers find more rides.
This tablet app replaced many functionalities that were only available within the cabs themself. Arro Driver replaced the in-car GPS, meter, CPU, and payment device. This hardware agnostic approach allows CMT to quickly update and maintain the tools needed by their drivers without having to re-service each individual cab—saving technicians hundreds of hours.
Admin & Dispatch
The Arro admin panel gave the dispatch center a "God-mode" view of all rides that were occuring that day..
Results
Our work on Arro is a part of our daily design and development efforts. We continue to collaborate with CMT and look forward to announcing exciting feature enhancements and new product offerings in the near future.